Content management architecture
Snapshot
Kalles Group’s content management architecture and delivery expertise is used to redesign the main employee portal for a global non-profit organization.
Challenge
As a result of a new internal communications strategy, our client, a global non-profit organization, elected to redesign its main employee portal. The existing portal was fixed and finite; layout and content was difficult to modify and the portal lacked a mobile component. Furthermore, our client desired messaging that was more globally relevant and transparent to the portal’s users.
Kalles Group was tasked with assisting in the creation of a system that would:
- Reach a greater number of people
- Highlight the work of individual employees
- Present relevant and compelling content for a global audience
- Be customizable for end-users
- Deliver greater flexibility for content creators
- Offer streaming video and a mobile solution
Approach
Kalles Group integrated with our client’s employee communications and design teams to provide:
- Goal setting: Champion solutions focused achieving objectives of the redesign
- User requirements: Gather and document requirements and metrics for the new portal
- Content: Create compelling content, and develop standards for the creation of future content
Throughout the course of the employee portal redesign, Kalles Group consultants provided a variety of solutions, which included:
Visioning phase and technical specifications:
- User experience advocacy: Developed and ledfocus groups to obtain iterative feedback translating into actionable objectives for the design team
- Design governance: Developed and documented standards and best practices for creating and managing content in the new system
Content creation and management:
- Content management: Established best practices and initiatives for developing and maintaining internal-facing digital channels, including video content uploading processes, proprietary social media platforms, and intranets.
- Content creation: Designed, produced and launched weekly newsletters, streaming video, and portal messaging.
Results
Overall, our client has reported positive changes in their company culture as a result of the employee portal redesign. Our client’s new employee portal is more flexible and robust, with compelling and useful content. Employees enjoy a personalized and customizable user interface. Standards and processes are in place for the creation of new content by future development teams.